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From Ambassador to Designer: Zendaya’s Sleek New Era with On

  • Writer: Rhianna Dankwa
    Rhianna Dankwa
  • Aug 10
  • 2 min read

Updated: Aug 17

Zendaya stands on rocky terrain against a dramatic cloudy sky, wearing a beige sleeveless bodysuit, white sneakers with red accents, and white socks.
The sleek Studio Bodysuit is one of the hero products of the Fall/Winter 2025 edit. Photo: On

Zendaya has taken her partnership with Swiss sportswear brand On to the next level, moving from brand ambassador to hands-on co-creator with the launch of her first shoe, designed alongside long-time fashion muse Law Roach.


As part of On’s Be Every You campaign - exploring duality in motion and style - Zendaya’s debut design - the sleek, casual Cloudzone Moon - takes centre stage in her Fall/Winter 2025 Edit. The chic monochrome trainer features a bold pop of red and is built for all-day comfort and support.


A cream-colored athletic sneaker with textured fabric, light beige leather overlays, red laces, and a white sole with red detailing, displayed on a plain background.
The Cloudzone Moon incorporates a CloudTec® Phase sole for ultimate all-day comfort. Photo: On

In a statement, the Euphoria and Spider Man actress emphasised that the collection reflects identity and the freedom to embrace every version of ourselves:


“Movement has always been a part of how I connect with myself, and movement looks different for everyone. This story felt personal - a reminder that we are all multifaceted beings, with so many brilliant pieces that make us whole. To me, it’s about embracing every little bit of ourselves and being present in every version of you.”


Zendaya sitting on a white, sandy or snow-like surface. She is wearing a black sports bra, a black bomber jacket, a black skirt, black socks, and black athletic shoes. Her pose is dynamic, with one leg bent and the other extended, and she is looking directly at the camera. The background is a dramatic, cloudy, dark blue sky with a metallic-looking screen or partition to her left. The overall aesthetic is athletic and fashion-forward.
The Bomber Jacket is a key layering piece on the latest On apparel and footwear collection.  Photo: On

Available in Ivory, Black, and Lavender, the Cloudzone Moon pairs effortlessly with pieces from On’s latest lifestyle collection - designed with lightweight, breathable materials for everyday versatility. Highlights include:


  • Structured Bomber Jacket - Smooth sheen finish, regular fit, pockets, in Black or Nutmeg. A cool, retro layering piece.

  • Studio Bodysuit - A soft, stretchy “dessert” shade, ideal for dynamic, on-the-go days.

  • Track Jacket & Matching Shorts - Adjustable drawstrings/waistbands for a customised fit, whether cropped or secure for active wear.


Zendaya kneels on the floor with her arms raised above her head, wearing a cream-colored cropped zip-up jacket, matching shorts, dark socks, and cream sneakers with red accents.
The Track Jacket can be tailored for a cropped fit. Photo: On

All pieces are interchangeable, reinforcing the Dune star’s message in the campaign film: “Sometimes, it feels like the world is telling you who to be. Be every you.”



Zendaya began her relationship with On in 2023 as a brand ambassador, first showcasing the label during the Challengers press tour. Be Every You marks a new chapter in their long-term collaboration, with this latest line focused on movement, fluidity, and adaptability to different moods and identities.


The story doesn’t end here - Zendaya’s second shoe, the Cloudtilt Moon, drops on 2 October 2025.

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